Psychology

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The Baader-Meinhof Phenomenon: How it Shapes Our Behavior and Awareness

Introduction Imagine this: you come across a new word, concept, or brand, and suddenly, you start seeing it everywhere. What’s happening here? You’ve likely encountered the Baader-Meinhof Phenomenon, also known as the frequency illusion. This intriguing cognitive bias profoundly impacts our perception and behavior by highlighting how our brain’s filters influence what we notice around […]

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The Mere Exposure Effect: How Familiarity Shapes Our Social Behaviors

Why do we tend to feel more comfortable with familiar people, places, and ideas? This phenomenon, known as the Mere Exposure Effect, offers fascinating insight into why repeated exposure often breeds liking. Originally studied by psychologist Robert Zajonc in the 1960s, the Mere Exposure Effect reveals how repeated exposure to something increases our preference for

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Understanding the Zeigarnik Effect: Why Unfinished Tasks Haunt Us

Have you ever noticed how unfinished tasks tend to linger in your mind, almost refusing to let you focus on anything else? This phenomenon, where incomplete tasks create mental “loops,” is called the Zeigarnik Effect. Named after psychologist Bluma Zeigarnik, this effect highlights how our brains fixate on uncompleted activities, leading to lingering thoughts that

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